The goal that we all were facing with Two Dots was pretty challenging - we’ve never done it before. Integration with other data platforms allows us to gather different metrics in one dashboard and change campaign settings on Facebook in real time. “Our primary goal as a partner is to enable our clients to work on Facebook whatever business model they may have. These adjustments enabled the Aitarget Tool to track these custom metrics that were important for the client’s business within the custom periods.ĭiana Safina, Client Solutions Manager at Aitarget: So first, Aitarget integrated the Adjust platform into their Tool and adopted the gaming studio’s key metrics into the Facebook ad campaigns, as it was impossible to measure those things with standard social network tools. The gaming studio optimized toward users who are most likely to make in-app purchases using a mobile measurement platform, Adjust, to evaluate performance and optimize campaigns. The company found its solution with Aitarget Tools. This allowed us to efficiently increase spend through better-segmented international campaigns.” “Our primary automation goal was to improve the scalability of our campaign management operations without hiring on additional managers. To achieve this, Dots were searching for a solution that could help them save resources while making reasonable investments, tracking any changes in their campaigns without the need for constant control, and still having signals for when they need to immediately react. New York-based gaming studio Dots wanted to expand its geographic reach and promote their app in new countries, as well as the United States. Two Dots, an award-winning and popular puzzle app for iOS and Android, faced this challenge. Testing any move into a new geography is always risky it requires additional human resources and time to analyse the results and change settings in multiple campaigns. Aitarget helped TwoDots gaming studio double ad spend and increase Geo segmentation by 8x without hiring additional media buyers
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